EXPERIENCE

Flipboard 2/2018 - 4/2023

Modernized Flipboard's digital ad experiences, increasing revenue and ad opportunities for brands
Integral to company reaching ad revenue goals quarter over quarter with creative ad solutions for brands.
Established Flipboard's in-house ad department
Setup process and workflow systems for in-house advertising ecosystem
Helped sales team with pitch initiatives with functional mocks and leading post sale builds

Responsible for all company design needs, including client builds, mocks for pitches and multiple marketing projects
Created and managed Tapad's design department
Worked with sales team to develop new products to offer clients
Educated and trained sales team about rich-media advertising capabilities
Worked closely with clients to ensure all expectations were met and campaigns were executed successfully
Managed two in-house designers and external vendors
Championed best practices for cross-screen targeted advertising, and helped to align client's advertising to meet their KPI goals

Droga5 – Graphic Artist - Created pitch work and presentation design for Puma, Under Armor and Chobani
Cinchcast – User Interface Consultant - Designed steaming internet application interface
Harrison and Star – Digital Art Supervisor overseeing the Tasigna® and Gleevec® account

Led in-house design department and managed design teams in New York and Boston
Created the ads for the first $500K, $1 million and $3 million signed ad deals in company's history
Moved company closer to hitting revenue goals by expanding its design offerings to clients
Educated and instructed sales and sales development in the ways of mobile advertising
Implemented a workflow system to improve ad turnaround times and team communication for client's deliverables
Collaborated with the marketing department to rebrand the company and improve collateral

Helped to streamline the user sign up process and music playlist creation with simplified UI

Oversaw all design needs for Transverse including outsourcing, project planning and management
Was responsible for all information architecture projects for clients
Created an On Device Portal (ODP) that helped to land multi-million dollar account
Worked with client to translate their business requirements to match with their design needs and goals
Designed client Point Of Sale system interface that helped sales agents in accessing multiple systems easily

Managed the design department: which consisted of 3 art directors and 3 production artists
Guided clients such as Island Records, Def Jam Records, Janet Jackson, Ubisoft, Jay-Z through design processes for their sites
Reviewed and directed all design work and oversaw integration of client feedback
Collaborated with the technology department for implementation and rollout of client sites
Contributed to the streamlining of the QA process

Directed the design team, including product design, graphic creation of user interface design, client design requests
Created the first content-rich interactive magazine for the television (This was first deployed on Echostar.)
Designed the interface for the first Mobile Remote PVR cell phone product and recommendation engine (UGuide)

Photoshop, Illustrator, Celtra Ad Creator, Figma, HTML, CSS, Mobile design, Information Architecture, User Interface Design, User Experience Design, Stop Motion Animation, Storyboarding, Powerpoint, Word, Docs, Slides, Acrobat, Aftereffects, Premiere, Indesign, Adobe Creative Suite, Wireframing, Mockups, Product Design, Knowledgeable about the limits of mobile technology within html, Java Script and CSS ad space confines.

Worked to help set guidelines for HTML5 advertising best practices. Set up the first guidelines that set the baseline for HTML5 ad standards still used today.

Spotlight: Tapad Creative Team + MTV 2015 MARCOM Gold Award MTV VMAs - Orientation Responsive Interactive Video A new vision on how video can and should be experienced on mobile devices. Responsive design allows users to watch full screen video content in either horizontal or vertical orientation.

Spotlight: Tapad Creative Team + MTV Award of Excellence for Interactive Media MTV VMAs - Orientation Responsive Interactive Video The winning campaign focused on awareness and engagement KPIs surrounding MTV's Video Music Awards and demonstrates how video can be optimally experienced on mobile devices.